" GUCCI SEOUL FLAGSHIP AS A LIVING VERSION OF VISIONARY MYTHS "

BLOOMING

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A variety of plants intermingled with repetitive geometric shapes embody the GUCCI urban garden concept within its unique frame.

Situated within this frame, the vibrant and sporadic nature of the garden offers a cheerful rebellion against the structured landscape of Seoul's metropolis.

The lighting in the GUCCI garden captures the vivid essence of nature through a dynamic play of brightness levels, creating a dramatic compression of its lively spirit.

As night falls, a mysterious liveliness begins to envelop the building.

The lighting showcases the plants' expansion and contraction, maintaining a strong tension with the olive green steel frame, enhancing the overall visual impact.

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URBAN GREEN

The partial lighting on solid steel plates evokes a retro and psychedelic atmosphere in the urban space, highlighting specific human perspectives.

During the day, the building fully reveals its structure, but at night, it transforms into a series of partial architectural elements that interplay with the surrounding greenery. The vibrant green-cyan lighting adds a funky touch, creating a striking contrast with the silhouettes of the natural plants nearby.

While the natural plants remain under the night sky as intended, they are illuminated by artificial backlighting from the building. This light, reflected and diffused through the leaves, changes with the seasons, continuously transforming the urban nightscape.